In the glittering world of Hollywood, where stars and their legacies illuminate the sky, it’s not uncommon for one half of a power couple to stand quietly in the background. But Bunnie XO is anything but quiet. While many first came to know her as the vivacious wife of country-rap sensation Jelly Roll, Bunnie has carved a lane of her own. She’s a bold entrepreneur, candid podcast host, content creator, and above all, a woman who’s rewriting the narrative of fame.
In 2025, conversations about Bunnie XO net worth are heating up—and rightfully so. Her journey from an exotic dancer in Las Vegas to becoming a digital media mogul and the heart of one of country music’s favorite couples is nothing short of compelling.
Let’s dive deep into who she really is, how she built her empire, and why Bunnie XO isn’t just “Jelly Roll’s wife”—she’s a brand all on her own.
Quick Bio
| Full Name | Details |
| Stage Name | Bunnie XO |
| Date of Birth | January 22, 1980 |
| Age (2025) | 45 |
| Height | 5’9″ (approx.) |
| Place of Birth | Houston, Texas, USA |
| Current Residence | Nashville, Tennessee |
| Nationality | American |
| Profession | Podcaster, Influencer, Entrepreneur |
| Famous For | Dumb Blonde Podcast, Marriage to Jelly Roll |
| Spouse | Jelly Roll (Jason DeFord) |
| Children | Step-mother to Jelly Roll’s children |
| Net Worth (2025) | Estimated $2.5–$7 million |
From Humble Beginnings to Vegas Lights
Before the glitz, before the viral podcast and YouTube fame, Bunnie XO—born Alyssa DeFord—led a life that most would consider far removed from stardom. She grew up in a rough environment with a fractured family dynamic. Her early life was peppered with hardship, independence, and hustle.
As a young woman, Bunnie moved to Las Vegas and began working in the adult entertainment industry. While many tried to judge or reduce her to that part of her past, Bunnie never shied away from her truth. In fact, she embraced it—and built from it. Her honesty, transparency, and resilience would later become trademarks of her brand.
Meeting Jelly Roll: The Beginning of a Power Couple
It was 2015 when Bunnie met Jelly Roll (real name: Jason DeFord) at a Las Vegas bar where he was performing. At the time, Jelly was an independent artist, struggling financially and touring in a beat-up van. Bunnie, on the other hand, was living in a Vegas penthouse and driving luxury cars.
Their worlds couldn’t have been more different—but the chemistry was immediate. Jelly has publicly said that she made the first move and reached out to him through mutual friends. The two hit it off instantly and tied the knot a year later in 2016.
Since then, Bunnie has stood beside Jelly through thick and thin—through addiction recovery, Grammy nominations, and sold-out tours. But while she’s undoubtedly a vital part of Jelly Roll’s success, she has built her own path, which contributes significantly to the growing curiosity around Bunnie XO net worth.
The Rise of the Dumb Blonde Podcast
One of the key drivers behind Bunnie XO’s financial growth has been her hit show, The Dumb Blonde Podcast. Launched in 2019, the podcast is a mix of uncensored girl talk, life stories, and interviews with both mainstream celebrities and viral personalities.
Bunnie’s approach is raw, humorous, and disarmingly honest. She’s hosted everyone from country stars to adult film legends, and her audience continues to grow rapidly. The podcast brings in revenue through sponsorships, YouTube monetization, merchandise, and ad placements.
Today, with hundreds of thousands of downloads and a cult following, the show is a central part of Bunnie XO net worth.
Building a Digital Empire
Beyond podcasting, Bunnie is a savvy businesswoman. She runs a YouTube channel with nearly a million subscribers. Her channel isn’t just a dump of podcast content—it features original series like Stoner Foods, Working Girl, and Meet the DeFords. These shows provide a behind-the-scenes look into her life with Jelly Roll and their blended family.
In addition to content creation, Bunnie is the founder and CEO of Dumb Blonde Productions, a lifestyle brand that sells everything from apparel to accessories. Her merchandise drops often sell out within hours, demonstrating the strength of her personal brand.
Until March 2023, Bunnie also had an OnlyFans account with over 100,000 subscribers. While she eventually closed the account, citing her brand’s evolution, it was a substantial income source during its run.
These combined ventures are major contributors to Bunnie XO net worth, making her one of the few influencers who’ve managed to turn online fame into real-world financial success.
What Is Bunnie XO Net Worth in 2025?
According to several reputable sources including The Things, Geekspin, and Tuko, Bunnie XO net worth in 2025 is estimated to be between $2.5 million and $7 million.
This broad range reflects the diverse nature of her income streams:
- Podcast advertising and partnerships
- YouTube monetization
- Merchandise sales
- Previous OnlyFans earnings
- Brand endorsements
And though Jelly Roll’s net worth is higher (estimated around $12 million), Bunnie’s financial growth is completely self-made. She’s not just riding her husband’s coattails—she’s thriving alongside him.
Personal Life and Family
Bunnie isn’t just an entertainer—she’s also a stepmother and a fierce advocate for second chances. She’s embraced Jelly Roll’s children as her own, especially his daughter, Bailee, with whom she shares a close bond.
Her openness about past struggles, including toxic relationships, self-doubt, and loss, has made her an authentic voice in a world that often values filters over feelings.
She’s also a mental health advocate, regularly speaking out about therapy, trauma healing, and self-empowerment.
How Tall Is Bunnie XO?
Fans often wonder about her statuesque presence. Bunnie XO is estimated to be around 5 feet 9 inches tall, often towering even taller in heels. Her presence—both physically and energetically—is magnetic.
Why People Love Bunnie XO
It’s not just the glamor, tattoos, or bold fashion. Bunnie’s appeal lies in her authenticity. She’s proof that you don’t have to hide your past to have a powerful future. Whether she’s talking to a celebrity or reflecting on her past, she does so with unapologetic truth and humor.
In a world of curated perfection, Bunnie XO is refreshingly real.
Final Thoughts
In 2025, Bunnie XO net worth is more than just a number—it’s a reflection of resilience, reinvention, and real-world hustle. Her story is a reminder that where you start doesn’t define where you’ll end up. From Vegas clubs to podcast studios, Bunnie XO has transformed her life with unfiltered honesty, smart business moves, and relentless self-belief.
She may have started as Jelly Roll’s muse—but today, she’s an icon in her own right.
Frequently Asked Questions
1. What is Bunnie XO net worth in 2025?
- Her estimated net worth is between $2.5 million and $7 million.
2. Is Bunnie XO married to Jelly Roll?
- Yes, the couple got married in August 2016.
3. What is Bunnie XO’s real name?
- Her birth name is Alyssa DeFord.
4. What does Bunnie XO do for a living?
- She is a podcaster, entrepreneur, content creator, and founder of Dumb Blonde Productions.
5. How tall is Bunnie XO
- She is approximately 5’9″ tall.
